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The Hills Balfour portfolio

A look at what we've done

Case Studies

This page details just some of Hills Balfour’s creative and results-driven campaigns. If you’re interested in finding out more, please contact us.

Public Relations

Case Study - Algarve Promotion Bureau

Case Study - Algarve Promotion Bureau
One of Hills Balfour’s objectives for this PR-only client is to highlight lesser known areas and aspects of the region to UK and Irish media More

Case Study - ONYX Hospitality Group

Case Study - ONYX Hospitality Group

Hills Balfour recently hosted a colourful group press trip to Thailand where writers representing five UK media publications, including Essentials, Hello!, Yorkshire Evening Post, Gay Times and Handbag.com were treated to a Dancing With The Stars inspired itinerary.

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Representation

Case Study - Kenya Tourist Board

Case Study - Kenya Tourist Board

Hills Balfour handles full representation for Kenya Tourism Board UK and Ireland, incorporating trade and consumer marketing, co-op partnerships, advertising, public relations, events and stunts amongst other activities. 

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Case study: Las Vegas Convention and Visitors Authority

Case study: Las Vegas Convention and Visitors Authority
Hills Balfour have handled the sales and marketing and PR for the Las Vegas Convention and Visitors Authority (LVCVA) in the UK since July 2008.  More

Digital PR & Social Media

Tourism Queensland – Best Job in the World

Tourism Queensland – Best Job in the World

Hills Balfour handles full representation and PR for Tourism and Events Queensland and in 2009, was responsible for the UK roll-out of the ground-breaking Best Job in the World campaign.

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MICE

NYC & Company - MICE Roadshow

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.

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TESTIMONIAL

At a time when consumers have more choice than ever before about where and when to spend their hard-earned cash, and are more savvy about the type of holidays and experiences they are looking for, it is vital that a destination retains an on-going presence in its key markets, in both good economic times and bad.

A good representation company will keep a destination front of mind, open essential trade and consumer doors, and ensure a steady flow of media visits and coverage.

Hills Balfour’s reputation among UK travel professionals and the industry media is unrivalled. It has a track record of excellence that is not based on the impressive number of destinations it represents but on the quality, professionalism and sheer weight of innovative ideas that are contributed by its line-up of talented account executives

Steve Hartridge,
Editor, Selling Long Haul

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MEET THE TEAM

Alex Perez

What I have done…
I have always worked in the travel industry, starting out on check-in at Gatwick Airport, working with customers for XL Airways and then joining the in-resort team at BA Holidays. From there I moved into a product/buying role working at BA Holidays developing and implementing product strategies for the West Coast of the US. I really enjoyed building the product and relationships in various different US cities, experiencing destinations and building a good network of friends and colleagues along the way.


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