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The Hills Balfour portfolio

A look at what we've done

Case Studies

This page details just some of Hills Balfour’s creative and results-driven campaigns. If you’re interested in finding out more, please contact us.

Public Relations

Case Study - Algarve Promotion Bureau

Case Study - Algarve Promotion Bureau
One of Hills Balfour’s objectives for this PR-only client is to highlight lesser known areas and aspects of the region to UK and Irish media More

Case Study - ONYX Hospitality Group

Case Study - ONYX Hospitality Group

Hills Balfour recently hosted a colourful group press trip to Thailand where writers representing five UK media publications, including Essentials, Hello!, Yorkshire Evening Post, Gay Times and Handbag.com were treated to a Dancing With The Stars inspired itinerary.

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Representation

Case Study - Kenya Tourist Board

Case Study - Kenya Tourist Board

Hills Balfour handles full representation for Kenya Tourism Board UK and Ireland, incorporating trade and consumer marketing, co-op partnerships, advertising, public relations, events and stunts amongst other activities. 

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Case study: Las Vegas Convention and Visitors Authority

Case study: Las Vegas Convention and Visitors Authority
Hills Balfour have handled the sales and marketing and PR for the Las Vegas Convention and Visitors Authority (LVCVA) in the UK since July 2008.  More

Digital PR & Social Media

Tourism Queensland – Best Job in the World

Tourism Queensland – Best Job in the World

Hills Balfour handles full representation and PR for Tourism and Events Queensland and in 2009, was responsible for the UK roll-out of the ground-breaking Best Job in the World campaign.

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MICE

NYC & Company - MICE Roadshow

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.

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TESTIMONIAL

The Times’ fashion department has worked with Hills Balfour on several occasions. They are one of the few travel PR specialists that approach us with creative and innovative ideas for features, news and fashion shoots. I’m  impressed by how their reach extends beyond travel journalism and I’d be more than happy to recommend them to any of my colleagues and  look forward to working with them more in the future.

Carolyn Asome,
Deputy Fashion Editor, The Times

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MEET THE TEAM

Mark McCulloch

What I do now…

As a PR Senior Account Manager at Hills Balfour, I head up the UK PR for NYC & Company, the official marketing, tourism and partnership organisation for the City of New York. Having lived and worked in New York City, the role presents me with a unique opportunity to represent a city I love and know well, ensuring that New York City’s five boroughs are at the forefront of conversation. From responding to media inquiries to accompanying group press trips, no day is ever the same.

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