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Getting down to business

Meetings, Incentives, Conventions, Exhibitions


The MICE department at Hills Balfour are a team of consultants with specific expertise in the outbound UK and European meeting, incentive, association and exhibition sectors.

Our main focus is to create business development in our client destinations working across a variety of sales, marketing and communication strategies, using an excellent network of MICE and association contacts across the UK and Europe.

Core capabilities:

  • RFP generation and fulfilment
  • Organising European sales missions
  • Sales calls across Europe
  • Association research using ICCA / UIA / Hills Balfour databases –
  • Lobbying associations and organizing delegate boosting activities
  • Organising fam trips with European buyers / associations
  • Trade show organisation
  • Destination stakeholder liaison
  • Facilitating media commitments and sponsorship opportunities.
  • Management of deliverables for partnership agreements.
  • Market research and intelligence reports
  • Public relations
  • Reporting and accounts management


Case Studies

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.


More case studies


The Turquoise Holiday Company has worked in conjunction with Hills Balfour since our conception in 2002 . We have always found them to be an outstanding representation company with passionate, committed and knowledgeable staff. We would not hesitate in recommending Hills Balfour to any tourist board, hotel or airline looking to enhance there presence in the UK market. You can be assured they will deliver fantastic training, support and tangible qualified results from a highly targeted audience - in short, Hills Balfour are the keyholders to the UK travel trade.

James Bell,
Sales & Marketing Director, The Turquoise Holiday Company