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Getting down to business

Meetings, Incentives, Conventions, Exhibitions


The MICE department at Hills Balfour are a team of consultants with specific expertise in the outbound UK and European meeting, incentive, association and exhibition sectors.

Our main focus is to create business development in our client destinations working across a variety of sales, marketing and communication strategies, using an excellent network of MICE and association contacts across the UK and Europe.

Core capabilities:

  • RFP generation and fulfilment
  • Organising European sales missions
  • Sales calls across Europe
  • Association research using ICCA / UIA / Hills Balfour databases –
  • Lobbying associations and organizing delegate boosting activities
  • Organising fam trips with European buyers / associations
  • Trade show organisation
  • Destination stakeholder liaison
  • Facilitating media commitments and sponsorship opportunities.
  • Management of deliverables for partnership agreements.
  • Market research and intelligence reports
  • Public relations
  • Reporting and accounts management


Case Studies

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.


More case studies


Through my work as Tourism Ambassador for Tourism Malaysia, I have had a lot of dealings with Hills Balfour and always find them to be efficient and creative in their approach. Their professionalism is always apparent and they have no difficulty in securing top level media for press events and conferences. I myself have received many quality media interview requests through Hills Balfour, which has not only increased the positive publicity for my country, but also raised my personal profile in the UK.

Dato’ Jimmy Choo OBE,
Jimmy Choo Couture Ltd