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Getting down to business

Meetings, Incentives, Conventions, Exhibitions


The MICE department at Hills Balfour are a team of consultants with specific expertise in the outbound UK and European meeting, incentive, association and exhibition sectors.

Our main focus is to create business development in our client destinations working across a variety of sales, marketing and communication strategies, using an excellent network of MICE and association contacts across the UK and Europe.

Core capabilities:

  • RFP generation and fulfilment
  • Organising European sales missions
  • Sales calls across Europe
  • Association research using ICCA / UIA / Hills Balfour databases –
  • Lobbying associations and organizing delegate boosting activities
  • Organising fam trips with European buyers / associations
  • Trade show organisation
  • Destination stakeholder liaison
  • Facilitating media commitments and sponsorship opportunities.
  • Management of deliverables for partnership agreements.
  • Market research and intelligence reports
  • Public relations
  • Reporting and accounts management


Case Studies

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.


More case studies


The gang at Hills Balfour share a genuine passion for travel. As well as having interesting clients, they are enthusiastic and a pleasure to work with.

Jack Dyson,
Freelance writer for The Financial Times and Conde Nast Publications