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MICE

Getting down to business

Meetings, Incentives, Conventions, Exhibitions

MICE

The MICE department at Hills Balfour are a team of consultants with specific expertise in the outbound UK and European meeting, incentive, association and exhibition sectors.

Our main focus is to create business development in our client destinations working across a variety of sales, marketing and communication strategies, using an excellent network of MICE and association contacts across the UK and Europe.

Core capabilities:

  • RFP generation and fulfilment
  • Organising European sales missions
  • Sales calls across Europe
  • Association research using ICCA / UIA / Hills Balfour databases –
  • Lobbying associations and organizing delegate boosting activities
  • Organising fam trips with European buyers / associations
  • Trade show organisation
  • Destination stakeholder liaison
  • Facilitating media commitments and sponsorship opportunities.
  • Management of deliverables for partnership agreements.
  • Market research and intelligence reports
  • Public relations
  • Reporting and accounts management

 

Case Studies

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.

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TESTIMONIAL

At a time when consumers have more choice than ever before about where and when to spend their hard-earned cash, and are more savvy about the type of holidays and experiences they are looking for, it is vital that a destination retains an on-going presence in its key markets, in both good economic times and bad.

A good representation company will keep a destination front of mind, open essential trade and consumer doors, and ensure a steady flow of media visits and coverage.

Hills Balfour’s reputation among UK travel professionals and the industry media is unrivalled. It has a track record of excellence that is not based on the impressive number of destinations it represents but on the quality, professionalism and sheer weight of innovative ideas that are contributed by its line-up of talented account executives

Steve Hartridge,
Editor, Selling Long Haul

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