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Our clients' face and voice

With tour operators, travel agents and consumers


Acting as the face and voice of our clients, Hills Balfour has 15 years’ experience running representation offices for travel clients through our sales and marketing division.

We have established excellent working relationships with the travel trade in the UK and Ireland and we offer an approachable, experienced, creative and hands-on team to maximise all opportunities for the promotion of our clients, with the overall goal of increasing visitor figures, length of stay and spend per person.

Hills Balfour is an expert in developing creative, targeted and effective marketing campaigns which speak directly to the consumer and ensure that our clients stand out. Careful strategic planning ensures our campaigns have maximum impact and every campaign is specifically tailored to respond to client needs. 

Our focus on developing strong and effective third party brand partnerships creates mutually beneficial relationships and maximises visitor numbers and sales.  We also have extensive experience in media buying and placement

Our representation services include:

  • Tour operator liaison
  • Airline liaison
  • Road shows
  • Exhibition support & organisation
  • Educational/familiarisation trips
  • Training services
  • Customer relationship management

Case Studies

Case study: Las Vegas Convention and Visitors Authority

Hills Balfour have handled the sales and marketing and PR for the Las Vegas Convention and Visitors Authority (LVCVA) in the UK since July 2008.  More

Case Study - Kenya Tourist Board

Hills Balfour handles full representation for Kenya Tourism Board UK and Ireland, incorporating trade and consumer marketing, co-op partnerships, advertising, public relations, events and stunts amongst other activities. 


More case studies


The Turquoise Holiday Company has worked in conjunction with Hills Balfour since our conception in 2002 . We have always found them to be an outstanding representation company with passionate, committed and knowledgeable staff. We would not hesitate in recommending Hills Balfour to any tourist board, hotel or airline looking to enhance there presence in the UK market. You can be assured they will deliver fantastic training, support and tangible qualified results from a highly targeted audience - in short, Hills Balfour are the keyholders to the UK travel trade.

James Bell,
Sales & Marketing Director, The Turquoise Holiday Company