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Meet our passionate team
of travel industry experts

Who we are and what we do

Meet the Team

Baiba Grase

Senior Account Manger

What I have done...
Prior to joining Hills Balfour I worked at Phaidon (publishers of Wallpaper* City Guides) looking after the company’s key non-trade accounts including as Saatchi Gallery, TATE and the V&A Museum and five years as Senior Consultant at Mr & Mrs Smith representing global destinations including Sri Lanka, Australia, Indonesia, Jamaica and South Africa and inspiring clients to experience some of the world’s most unique and beautiful boutique hotels. Most recently I worked within the company’s commercial department organising VIP events and developing new strategies to engage with existing and potential clients in the APAC region.

What I do now...
As Sales & Marketing Senior Account Manager at Hills Balfour I look after the company’s flagship account – NYC & Company and ensure strong communication and collaboration with our trade partners ensuring that New York and the five boroughs remain at the forefront of everyone’s mind. Having briefly worked in New York three years ago, I cannot imagine representing a more exciting, vibrant, dynamic and continually changing destination. There is always something new to discover and no trip to New York is ever the same!

What I do for fun...
I am happiest outdoors and have a love of heights so on weekends I can either be found hiking (I am aiming for Kilimanjaro in 2017!) or on a city rooftop.

What I bring to Hills Balfour...
I aim to bring an international industry angle to Hills Balfour having lived and worked in Buenos Aires, Melbourne, USA, London and most recently Singapore. I also have a foundation in product development and marketing which I combine with my extensive experience in managing key client relationships and creating valuable brand partnerships.