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Meet our passionate team
of travel industry experts

Who we are and what we do

Meet the Team

Chris Roach

Account Executive

What I have done…  
After graduating from Regents University in London, I ran my own tour operator alongside my travel magazine. While We Are Young has over 20,000 readers and 23,000 people on its mailing list and for this I received a place in TTG’s ’30 under 30’ future leaders.

What I do now…
I joined Hills Balfour at the start of January 2017 and work solely on the NYC & Company account. I am responsible for the successful planning and implementation of all marketing strategies and initiatives for NYC & Company in the UK market, including campaign, promotion and partnership management, identifying cooperative marketing opportunities, competitive oversight and trend insights, as well as audience development and public relations support.

What I do for fun…
I still run my magazine for fun, but not with as much focus as before. My time spent outside of work is spent developing an app aiming to show Londoners the best of the best in the city. I am a foodie, a music lover and a travel enthusiast all rolled up into one package. I enjoy trying to be a trendsetter and showing other people the most amazing activities and areas around.
What I bring to Hills Balfour…
A list of contacts gained through writing as well an insider perspective on New York City achieved through living there for two months.