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Meet our passionate team
of travel industry experts

Who we are and what we do

Meet the Team

Emma de Vadder

Account Director

What I have done…
With a career firmly rooted in travel and hospitality PR and Marketing, I've worked both in house and agency side representing destinations at a country and city level, as well as hotels, restaurants, and a diverse range of travel services from tour operators to travel insurance. I spent 9 years living in New York City working at NYC & Company to promote UK travel to NYC, before moving on to work at the British Consulate to lead VisitEngland's international operations in North America.

What I do now…
In my role as PR Account Director at Hills Balfour, I am lucky enough to head up the UK PR and Marketing Communications for NYC & Company, the official marketing, tourism and partnership organisation for the City of New York. After living and working in NYC for almost a decade, needless to say I'm a huge fan of the city and welcome the chance to wax lyrical about all of the amazing adventures to be had throughout New York City’s five boroughs.

What I do for fun…
Unsurprisingly I have a passion for travel, both urban and remote. I also enjoy and am willing to travel for a mean matcha latte, "healthy" desserts and fresh off the boat sashimi. My main love and other job is raising my toddler son and hoping to shape a curious and considerate human in the process.

What I bring to Hills Balfour…
Certainly lots of local insights from NYC. I also bring an in depth understanding of the global media landscape and proven ability to work as a true in-house partner and brand builder, creating strategic, innovative campaigns and partnerships.