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Meet our passionate team
of travel industry experts

Who we are and what we do

Meet the Team

Frederica Softley

Account Manager

What I have done...
I have always loved travel and adventure and spent a lot of my childhood travelling around America, Europe and South Africa. I completed a degree at the University of Manchester in Fashion and Textile Retail and went on to work in the Fashion Industry for 4 years, but after spending all of my breaks from work looking for the next adventure, I realised that my heart really lies in travel. I am very excited to be starting my career with Hills Balfour.

What I do now...
I started my Hills Balfour life as a Sales and Marketing Account Executive for a diverse range of accounts including Kenya, Qatar and Fort Lauderdale and have progressed to the rank of Account Manager.

What I do for Fun...
Living in London all my life, I love heading out of town for the weekend; climbing in Snowdonia, surfing in Cornwall or just going down to Norfolk with a few friends for walks along the coast and indulging in pub lunches. I am also a keen runner and one of my best memories is running across the Golden Gate Bridge in San Francisco at Sunrise.

What I bring to Hills Balfour...
A love of Travel and Adventure, of course. Having worked in Fashion, I bring a different perspective and approach to situations and a fresh pair of eyes.

TEAM