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Meet our passionate team
of travel industry experts

Who we are and what we do

Meet the Team

Mark McCulloch

Account Director

What I have done…

With a career specialising in travel and tourism PR and before coming onboard at Hills Balfour, I have spent the last seven years delivering dynamic publicity for the likes of VisitEngland and Visit California, spearheading PR and social media campaigns in the UK and North America. In addition, I also have extensive experience in sports marketing having worked on a host of major events, including the London 2012 Olympic and Paralympic Games, Glasgow 2014 Commonwealth Games and Rugby World Cup 2015.


What I do now…

As an Account Director at Hills Balfour, I head up a team working on Brand USA, the official marketing, tourism and partnership organisation for the USA. Having lived and worked in New York City, the role presents me with a unique opportunity to represent a country I love and know well, ensuring that the USA is at the forefront of conversation. From responding to media inquiries to accompanying group press trips, no day is ever the same.


What I do for fun…

When I am not in the office or traveling, I enjoy spending time with friends and family in London. I am also a keen sportsman and more often than not, you can find me on the tennis or badminton court.


What I bring to Hills Balfour…

Having worked with media from London to Los Angeles, I bring a unique understanding of the global media landscape to Hills Balfour. Plus, an insider knowledge of New York City.