The Kenya Tourism Board UK & Ireland is delighted to announce that Kenya has won the World’s Leading Safari Destination at the 20th World Travel Awards (WTA) grand finale in Doha, Qatar on Saturday 30th November for the second year in a row.
The prestigious award comes after KTB was voted Africa’s leading Tourism Board in Africa by WTA during the Africa chapter held in Kenya in October.
KTB Managing Director Muriithi Ndegwa termed the award an endorsement of Kenya as a home to authentic safari.“Kenya’s pride has been reaffirmed by this award which comes after KTB was also voted Africa’s leading Tourism Board in October this year,” said Ndegwa. He added, “The award has raised the brand equity of the country following the successful implementation of the diversification agenda and adoption of new promotion strategies.” “While we have been in contention for this and other awards, this is by far the greatest achievement we have received. We are alive to the fact that we must sustain our lead, through additional investments in the sector to ensure that the Kenyan experience for tourists remains unmatched,” said Mr. Ndegwa.
Kenya is the original quintessential safari destination. Famous for its sweeping plains, abundant wildlife and unique culture, a Kenyan safari is guaranteed to leave a lasting impression. Kenya also has a magnificent Indian Ocean coastline home to coral reefs and powdery palm-fringed beaches, fantastic for relaxation and recuperation post-safari.
Unique attractions such as the annual wildebeest migration are one of the most memorable Kenya safari experiences that have continued to put Kenya on the map as a safari destination.