The NYC & Company (New York City Convention Bureau) team at Hills Balfour recently completed their fifth European sales mission for 14 participating members from over the pond. The mission commenced in London with a VIP sit down gala with some of the largest event agencies in the UK including Grass Roots, WRG, Zibrant Live and MCI UK. This was then followed by three networking events in London, Amsterdam and Stockholm. During our London evening showcase at Union Street Café, the team were fortunate to welcome a very special guest; Gordon Ramsay. What a fantastic way to kick start the evening!
Participating NYC & Company members for this year’s European MICE Roadshow included; Broadway Inbound, Chelsea Hotels, Conrad New York, Denihan Hospitality, Gansevoort Hotels, Group Sales Box Office, Broadway.com, InterContinental Times Square, Kimpton Hotels, New York Hilton Midtown, New York Marriott Marquis, Starwood Hotels New York City, The Roosevelt New York, The Ride and World Yacht.
The NYC & Company team at Hills Balfour; Paul Black (European MICE Sales & Marketing Director) and Sujata Luchmun (MICE Sales & Marketing Executive), executed a detailed and strategic approach to secure attendance from key event buyers with potential business for New York City. In total, over 110 buyers attended the events from agencies, venue finders, corporate clients and associations with several of the members receiving qualified business leads in each city.