By Leanne Gosford, PR Account Manager
Press trips are fundamental to a tourism board’s PR framework. They serve as one of the most effective ways to deliver high impact feature coverage.
By Lucy O’Connor
Those of you who have visited Mauritius will know that it is more than just a fly and flop destination. To demonstrate this MTPA UK hosted a Family Fun & Adventure familiarization trip highlighting the many ways that one can experience this wondrous island and its diverse offerings …
Read on to find out more about our time in Mauritius …
Annabel Jenkins, PR Account Assistant has written about her experience at Wimbledon this year.
Having applied year on year for the public ballot, my mum managed to score two Centre Court tickets for the first Saturday. As luck would have it, she couldn’t make that day so offered them to me.
My friend and I arrived just in time to see the start of Federer’s match against Aussie Sam Groth which was great. We then wandered over to a completely packed Henman Hill (or Murray Mound I should probably say) to watch some of James Ward’s match. The atmosphere was just incredible, everyone was 100% behind the British number two and it was such a sad moment to see him lose out on a place in the next round.
The absolute highlight of the day was watching Andy Murray, particularly the five ‘pink t-shirt’ lads who got the whole of Centre Court doing the Mexican wave! After a few shaky games with an injured shoulder, the Brit came out on top – much to the delight of the crowd!
All in all, a perfectly British summer’s day at the All England Lawn Tennis club!
Amy Scott, Account Director accompanied a group of bloggers to The Philippines to discover why #itsmorefuninthephilippines
Judging by the following photos taken from her phone, you can see why:-
Islands included starfish island – look at all those starfish! and Pandan
After a day of island hopping we headed to the hotel – Sheridan – the first Eco hotel in The Philippines, where it leads straight on to the beach.
Jane Nicholson, Regional Account Director for Tourism and Events Queensland is currently having a fantastic holiday in Queensland:-
Memories live longer than things . . . .
So as I packed a few weeks ago for my 53rd trip to Australia, (yes I still count!), one of my holiday reads is a book called “Stuffocation”, which in essence is about “experientialism” – focusing on having nice experiences instead of on acquiring more stuff. Psychologists these days argue, the author notes approvingly, that “experiences are more likely to lead to happiness”. So as I crammed more items in my suitcase, I was already starting to question “do I need all this stuff” and will I be just as happy with only a capsule wardrobe!
Whether we agree with the author or not, the momentum is gaining pace for travellers seeking experiential travel – authentic cultural immersion and physical interaction in the local scene. More than the amenities and creature comforts, more than the attractions and canned entertainment, more than the must-sees and photos, the real-life experiences are what compel people to travel. Live it, don’t just look at it.
In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72% of respondents said they would rather spend money on experiences than things. Further, 88% said travel is the number one dream on their life’s bucket list, ranking higher than family or wealth.
According to a Skift report, the most forward-thinking travel brands are delivering those types of experiences by focusing on three things above all else: inspiration, personalisation and a path toward self-discovery. Travellers in this seamlessly connected era, from backpackers to billionaires, want to feel inspired by the places they visit and the people they meet, while pushing past preconceived notions of different cultures, both near and far, to become more dynamic and informed citizens. Equally paramount, today’s most savvy travellers of all ages want to experience that transformative journey in a way that is wholly their own. In the end we are all searching for something. We’re all seeking our monk and experiential travel is becoming a preferred road to the monastery.
On a personal level, my partner and I have just rejuvenated ourselves with a stay at qualia on Hamilton Island in Queensland’s Whitsunday Islands. “Qualia” is a Latin word, the plural of “quale”. In its purest meaning, a quale is a sense-datem, or a feeling that has its own distinctive quality. The plural, qualia, has often been used by philosophers to refer to a collection of qualitative sensory experiences: things that cannot be explained but must, instead be experienced. And this becomes our biggest dilemma in travel – how, in our marketing efforts, do we convey these “feelings” that will resonate with each of our potential customers in a way that is relevant and personal to each of them? I can only say from personal experience that I left qualia with a sense of true bliss – was it the incredible heli flight over the Great Barrier Reef or the Champagne picnic we had on Australia’s top beach, Whitehaven? Was it the amazing food; the comfort of the sun lounger; the feel of the soft white silica sand between our toes; the stunning pavilion we stayed in? Was it the quality time spent with my partner, Dan away from the bustle of everyday life? Or was it a form of travel alchemy – blending the perfect combination of the tangible and intangible to create a memory that will last a lifetime?
And lucky us, these incredible experiences keep on coming as we keep exploring this wonderful part of the world. Next stop, the most ancient surviving rainforest in the world in Tropical North Queensland where we have the privilege of spending a day with a local indigenous guide to learn more about this incredible natural wonder. We’ll be staying in a rainforest lodge called “Silky Oaks” where we can hear the sounds of the Mossman River from our treetop pavilion and so much more . . .
So, as I continue to deliberate on whether I should have brought all this luggage with me in my ever expanding suitcase, I leave you with the question: What is an experience worth? For me, like the long-lasting memories that come from them, the experiences of travel are what make it priceless and unique.