London’s World Travel Market 2016 was the most successful ever with a joint-record attendance of 51,500 and the highest number of exhibitor invitees and buyers in the event’s 37 year history.
Overall the feedback for the new-look three-day World Travel Market 2016 event with extended opening hours from 10am – 7pm was phenomenally well received by the global travel industry with 51,444 senior industry executives in attendance – a 4% increase on last year, reveals unaudited figures. The increase takes total participant numbers back to the level of 2014 – a record for the event which launched in 1980. More than 865,500 on-stand connections took place over the three days of WTM London 2016 (Monday 7 – Wednesday 9 November) leading to more than £2.5 billion in industry deals being negotiated and signed.
World Travel Market London, Senior Director, Simon Press, said:
“WTM London has grown at an unprecedented rate in recent years making it the event where the industry conducts its business.”
Hills Balfour additionally experienced one of their most successful World Travel Market’s (WTM) this year, held at The ExCel centre. Hills Balfour also sponsored the closing party with TTG, held at Cafe de Paris in central London, which was widely attended by the great and the good of the tourism industry.
WTM is attended by over 50,000 senior travel industry executives and is the premier, business to business exhibition for the travel industry providing a unique opportunity for the global travel trade to meet, network, negotiate and conduct business.
- The target audience is International tour operators, travel agents, wholesalers and media professionals from UK, Europe and the rest of the globe.
- The primary objective is to educate the travel trade and media on each individual destination, location or hotel, showcasing new opportunities and travel offerings to increase brochure inclusion, media placement and, ultimately, travel volume.
- The event, now in its 37th year, generates more than £2.5 billion of travel industry contracts.
- There are a huge amount of events, more than 80 across the course of the three days, including talks and gatherings on aviation, food, digital, responsible travel, influencers, hotels, trends, digital and many more.
Mexico hosted the closing event of World Travel Market 2016 by putting on a fabulous display with the Xipes who came over with Hotel Xcaret and created a wonderfully lively presence:-
The Mexico hosted party at the Sky Garden in London:-
This image sums up the power of tourism. The bringing together of different walks of life to unite people and destinations, no matter what:-