Written by Senior Account Director, Paul Black.
I recently visited the beautiful town of Sorrento, located in the Bay of Naples, opposite the impressive yet slightly daunting shadow of Vesuvius. Having read the history of Naples and Campania including Pompeii, the fearless initial journey of Spartacus as well as more contemporary articles on the great food and coastline, I have to say the holiday lived up to every expectation. The discordant coastline to which Sorrento settles, gives rise to some excellent sunset bars to enjoy aperitivo before moving onto the excellent cuisine. For those seeking a bit of activity outside the indulgences then there are the excellent trips to Pompeii, Positano and the positively chic Capri over the water.
During the week what became abundantly apparent is the importance the cruise market must bring to the local economy of towns included on these shipping routes. In what is one of the most impressive growth sectors in travel with over 1.7m UK travellers each year, we witnessed the spike in traffic these towns absorb on specific days of the week. On two separate days a leading cruise operator moored a 1,000 plus capacity cruise ship in the Bay of Naples with shuttle transfers into the small settlement of Sorrento. The additional income this must provide for restaurants, shops, excursion companies, bars must alleviate the slight stress encountered with the unavoidable ‘invasion’ and temporary surge in population.
Whilst I remain one of those yet to be attracted by a cruise I can appreciate the varied experience this must bring to a holiday. Also if I ever pursued my pipe dream of opening a small seaside café/wine bar then I would most likely do a bit of research on shipping routes of cruise companies!