Discover Greece are forging the way with its Blog Trotters Digital Influencer campaign.
Nine international travel bloggers were invited over to Athens and shown the best of classical and modern Athens, as well as the beach along the Athens Riviera. They were treated to an incredible street art tour, tsipouro and ice cream and all other manner of delicious local food – all in 72 hours.
They then did a video summary, which began with a selection of European bloggers being invited to attend a workshop to highlight the best of Greek travel start-ups – with Discover Greece at the heart of it all. The first video below sums up the start of the adventure and other videos are to follow.
This video sums up the day perfectly:-