Skift recently published it’s Travel Predictions 2017 highlighting the below megatrends, to name a few. These megatrends are based on Skift’s research on various parts of the travel industry, including conversations with travel leaders and operators and through their primary research, interviews and focus groups with travellers throughout the previous year. Skift will continue to release information on these trends to keep us abreast on any trends and/or changes in the marketplace, in addition to any unexpected trends that come to focus.
Skift Travel Predictions 2017 – the highlights:-
Humanity is back
Humanity returns to travel in an age of digital overload. Travellers need an emotional connection or a personal experience with travel brands through good service and products.
The 50 somethings are the new target demographic – travellers in their 50s, squeezed between Gen Xers and Baby Boomers are breaking new ground. According to Nielsen, nearly 50% of the US adult population will be age 50 and older and will control about 70% of the country’s disposable income in 2017.
Digital platform disruption
Digital platform disruption is here to stay – brands must know how to navigate the myriad marketing channels available today: Snapchat, Instagram, WeChat, Twitter, Facebook, Google, and text chat.
Europe becomes a mature tourism market
This is mainly due to terrorism, economic upheaval, and political instability and if this holds true, this may have the potential to cause a massive headache for the travel industry in 2017.
Corporate travel tech is in upheaval
Shifting traveller behaviour and the primacy of mobile as a booking channel are compelling travel management companies to refine their technology
Big travel brands are finally embracing online bookable tours and activities
Signalling that the sector is finally becoming a focal point for the largest online travel companies.
Low cost carriers reinvent the transatlantic market
Airlines in Europe and the US may have underestimated the threat posed by short haul low cost operators. As more low cost airlines look to add long haul flights, expect legacy carriers to respond aggressively.
Tours and Activities are finally coming into their own
Airbnb’s Magical Trips in about a dozen select cities aiming for unique and memorable experiences.
Cruise lines play the long game with new markets and new audiences – China remains as the most robust opportunity.
This is the year of the modern female traveller
The way the travel industry speaks to women is about to change. Pink tinted products make it obvious that a company is targeting women, but these gestures don’t significantly improve the travel experience. Female leadership in travel companies is the next, deeper level of serving female travellers.
Artificial intelligence in travel is finally becoming a reality
After years of hype, hospitality and travel companies are now delivering real added value for consumers by integrating artificial intelligence into online search and booking platforms.
Dining out is the main event
The way we dine out has changed – instead of serving just a meal, restaurants have become destinations in their own right.
The new luxury is defined by small brands with big stories
The new standards of modern luxury are consumer-led rather than brand-driven – steering the direction of high-end hospitality and travel with today’s concept of luxury being about the personal journey, the experience, and the story behind it all. Choice is in the hands of the consumer and smaller brands now have a chance to not only survive, but to thrive.