NYC & Company has announced that Where’s Wally? ® will serve as New York City’s fifth official Family Ambassador.
As part of a year long collaboration, Wally, the iconic world traveller, will encourage family travel to the city by highlighting the best ways for families to discover, experience and enjoy the many neighbourhoods, cultural institutions, parks, attractions and hotels across the five boroughs.
In 2012, New York City welcomed an estimated 15.2 million family visitors, a 2.7 per cent projected increase over 2011, contributing approximately $15 billion in direct spending to New York City’s economy.
“Wally – or Waldo, as we know him in the United States – has been travelling and exploring cities across the world for more than 25 years, and NYC are extremely pleased to have him as their new Family Ambassador,”
The programme will feature editorial content that highlights things to do and see for visiting families as well as locals. Starting today, on nycgo.com/waldo, Wally will guide people to family-friendly summer destinations across the five boroughs including the Hudson River Skatepark on Pier 62, the city’s 14 miles of beaches, the Friedsam Memorial Carousel in Central Park, Pesso’s Homemade Italian Ices in Queens, Best Pizza in Brooklyn, the Audubon Center in Prospect Park, the Jamaica Bay Wildlife Refuge and many more.
The Family Ambassador programme will also highlight over 40 family-friendly and summer-themed hotel offers including incentives such as free picnics in the park, special gift bags, free breakfast, complimentary passes to top attractions and more. Participating hotels include the Affinia Manhattan, InterContinental New York Times Square, Millenium Hilton, New York Marriott at the Brooklyn Bridge and the Sheraton New York Times Square. The offers are available until 2nd September 2013 on nycgo.com/waldo.
First published in 1987, Where’s Wally? is one of the most recognisable characters in the world and a pop-culture icon. A publishing phenomenon with 59+ million books sold, the successful series is published in more than 30 countries, has been translated into more than 38 languages and has close to 5 million Likes on Facebook. Known as Waldo in the USA and Wally in the UK, other monikers for the striped-shirt explorer include Charlie in France, Walter in Germany and Hugo in Sweden.
Where’s Wally? is currently celebrating its 25th anniversary.