Hills Balfour
Sights and Sounds of Tennessee

‘Sights & Sounds of Tennessee’ Experience has launched at Waterloo Station inviting UK travellers to experience the soundtrack of America as British Airways launches new 5 days a week from London Heathrow to Nashville flights.

For the next month, there is live music, complimentary Jack Daniel’s whiskey and cider and an immersive multi-sensory experience that will entice Waterloo Station travellers to delay their evening commutes and immerse themselves in the Tennessee destinations of Nashville, Memphis and Knoxville – some of the world’s top travel destinations for music lovers.

Tennessee, located in the Southeastern United States, is the birthplace of seven different forms of popular music—blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll—and has more musicians per capita than any other place in the world. Tennessee is also home to world-renowned music attractions including Beale Street, Bijou Theatre, Bluebird Cafe, Blues Hall of Fame, Country Music Hall of Fame and Museum, Graceland, Grand Ole Opry, Sun Studio, Ryman Auditorium and Tennessee Theatre.

‘Sights & Sounds of Tennessee’ visitors will stand atop a map of Tennessee and use headphones to listen to music recordings and other sounds one can only experience in Tennessee. Corresponding websites, accessible via mobile devices, enable visitors to virtually transport themselves to Tennessee destinations with 360-degree videos including a scenic vista overlooking the Great Smoky Mountains or one of the many blues clubs lining Memphis’ famous Beale Street.

Live music concerts will be held at the exhibit weekdays from 2 to 4 p.m., featuring music curated by the UK Americana Music Association performed by some of the genre’s top artists, followed by a Jack Daniel’s Happy Hour

 ‘The Sights & Sounds of Tennessee’ exhibit is a joint effort led by the Tennessee Department of Tourist Development, working in partnership with Brand USA, the Nashville Convention & Visitors Corp., Memphis Convention & Visitors Bureau and Knoxville Convention & Visitors Bureau, to formerly introduce Tennessee to Londoners through an interactive sight and sound experience in London’s Waterloo Station.

For more information please visit: www.tnvacation.com.

Photo by Matt Alexander/PA Wire

Photo by Matt Alexander/PA Wire

Gill Landry, Photo by Tiara Webb/Hills Balfour

Gill Landry, Photo by Tiara Webb/Hills Balfour

Elvis with James Ramsden and Rebecca Sullivan (British Airways cabin crew), Photo by Matt Alexander/PA Wire

Elvis with James Ramsden and Rebecca Sullivan (British Airways cabin crew), Photo by Matt Alexander/PA Wire