The Palm Beaches sales mission

The Palm Beaches sales mission

AIM

July 2019 saw Discover The Palm Beaches UK host their sales mission nationwide in, Leeds, Manchester and London. 2 hotel partners, The Breakers hotel and The Chesterfield hotel also joined the tourist board in educating and building product with sales agents and product managers.

GOAL

Discover The Palm Beaches, The Breakers hotel and The Chesterfield hotel showcased the diversity of its activities and focused on why The Palm Beaches is The Best Way To Experience Florida®, why it is Florida’s golf capital® and how it came to be America’s First Resort destination®. The sales mission lasted 5 days and involved product meetings, training sessions, evening networking events and hosting a table at the Visit USA Independence Day ball.

WHERE

Manchester

During the sales mission, Discover The Palm Beaches hosted an agent event at Cloud 23, a unique champagne sky bar within The Hilton Hotel, showcasing the highest viewpoint of Manchester. The venue aligned well with The Palm Beaches luxury scene.

Leeds

The next agent event was in Leeds and was hosted at the Everyman Cinema, bringing a unique way of presenting to the agents on the big screen. Honing in on the arts and culture of The Palm Beaches.

London

For the London portion of the sales mission, Discover The Palm Beaches hosted an agent event at Leopard Bar, The Rubens at the Palace, which is a hotel in the same collection as our partner The Chesterfield hotel as part of the Red Carnation hotel group. The venue aligned well as it showcased the type of product available in The Palm Beaches.
As members of the Visit USA association, Discover The Palm Beaches also invited and hosted a table of 7 product managers from key tour operators at the Visit USA Independence Ball. The ball took place at the Hilton London Bankside on Thursday 4 July 2019.

ATTENDEES

Throughout the week, Discover The Palm Beaches and partners increased tour operator portfolios with USA and Florida product managers, gave training sessions to sales agents from key tour operators and travel agencies across Leeds, Manchester and London.

RESULTS

Discover The Palm Beaches and partners had the opportunity to educate 99 key sales agents by liaising with them during cocktail receptions and presenting to them during webinar and training sessions. Through meeting 14 product managers, The Breakers hotel and The Chesterfield hotel were able to increase their product with new tour operators and update the established tour operators whilst showcasing to them what’s new in destination and how The Palm Beaches is a great twin centre product. The sales mission was a success as everyone met, went away knowing why The Palm Beaches is The Best Way To Experience Florida®.