Trentino Winter Press Event

Trentino Winter Press Event

On 20th November, Hills Balfour and Trentino Marketing hosted a ski-themed press dinner at The White Haus in Farringdon to celebrate the beginning of the winter season in the Italian region. Trentino stretches from the northern shores of Lake Garda up into the Dolomites mountains, with beautiful snowy landscapes waiting to be explored on skis, snowshoes or fat bikes. As well as offering an abundance of skiing options, Trentino is home to several state-of-the-art wellness centres, Michelin starred restaurants and wineries, making it an ideal winter destination for non-skiers too.

Media in attendance included ski editors and journalists from publications including Mail on Sunday and Ski & Snowboard, as well as a number of leading freelancers with winter sports and adventure as their special interest. Guests tucked into a Trentino-inspired four course meal whilst Paola Pancher, Trentino Marketing’s Head of Marketing & PR, delivered updates from the area. Each course was served with a different Trentino wine pairing, before a sweet dessert wine was served with the final course: chocolate brownies paired with a sauce made from Val di Non apples, the valley famous for its flowering apple orchards. The evening gave media a true taste of Trentino!