JUMEIRAH GROUP GLOBAL IMC / CREATIVE ROLL OUT
In 2013, Jumeirah needed to acquire new customers globally to fuel the growth of the group worldwide. They also needed to ensure that they book direct at the Jumeirah.com website.
We ran a strategic planning process with all Jumeirah departments including group sessions and departmental sessions. A communications platform was developed to match their specific task profile, a full framework was developed and the first fully integrated and holistic initiative for the brand across all departments at a corporate level and across all 20 properties.
13 films, 700 digital banners in 5+ languages, 2 photo shoots
It was a successful effort, with the group becoming the most viewed hotel group worldwide on YouTube within a month.