GENERATING PRESS COVERAGE FOR AMAZING VENUES HOTEL COLLECTION ACROSS THE UK
Challenge:
Raise awareness of the Amazing Venues hotel collection across the UK with a focus on Spitbank Fort, a luxurious private island hotel in the middle of the Solent. A key objective was to create an experience onboard the Fort to generate bookings and consumer awareness via media coverage. HB Luxe secured a partnership with yoga instructor Sarah Highfield and created a wellness experience for guests to book during the summer months.
Solution:
HB Luxe secured a partnership with yoga instructor Sarah Highfield to create ‘Yogagise at Spitbank Fort’, exclusive bookable wellness experiences. To generate media coverage and launch the partnership, a group press visit for digital influencers and key online titles was organised. HB Luxe secured four attendees across a range of leading wellness focussed online titles and digital influences: Emily Luxton Travels, Hashtag Life, DOSE and Fuss Free Flavours.
The successful press trip received incredibly positive feedback and generated over 90 social media posts across all social media platforms, including Facebook, Twitter, Instagram and Instagram stories. In addition to these items, the trip also generated extensive online coverage. HB Luxe also continues to pitch the Yogagise experience to media, with additional coverage secured in The Times and Seen in the City, to date.
