We were tasked with creating a series of events around WTM which would be the market introduction for trade and media. Client requested that the location and
experiences reflect the destination, including environmental credentials and its status as a luxury destination.
This was part of the wider positioning and introduction of RedSea Global and the two destinations The Red Sea and AMAALA. We investigated a number of London venues that offered a neutral space that we could transform into the ‘Red Sea’ – which were within commutable distance from the ExCel centre, and which could be used for both a smaller media event of 8 – 10 journalists for breakfast, and a larger extravaganza for 100 people in the evening, including sales reps, media and presentation. This was to make our key announcements for 2023 and demonstrate the experiences available in The Red Sea.
We achieved the attendance of top editors and travel editors for and intimate breakfast with the CEO, including representatives from the luxury lifestyle, trade, business and nationals sector. We also achieved the attendance of top destination experts to industry introduction event at The Shard
RESULTS
The overall feedback from both the Media Breakfast and Entry Event was that of curiosity and positivity.
15% increase in online booking
375K leads generated
11M social media impressions.
Coverage on recent news followed events
Interest in visiting the destination confirmed
Further feedback and news requested from senior media
