Mauritius Tourism Promotion Authority appoints MMGY Hills Balfour to drive its integrated communications strategy in the UK
Thursday 27 May 2021 – Mauritius Tourism Promotion Authority (MTPA), the destination marketing organisation for the island of Mauritius, has appointed MMGY Hills Balfour as its representative office for the UK.
As representation specialists with over 20 years’ experience, London-based MMGY Hills Balfour is one of UK’s leading integrated marketing and communications agency specialising in travel and tourism.
Mauritius is home to a diverse product offering, appealing to golf and water sports enthusiasts, honeymooners and families, as well as those seeking luxury wellness. MMGY Hills Balfour’s integrated strategy will target these specific segments, as well as promote the beyond the beach concept to highlight the diversity of the offerings and position the island as the perfect destination for long-stay visitors and digital nomads.
Mr. Arvind Bundhun, director of the Mauritius Tourism Promotion Authority said, “The world is going through unprecedented challenges, and, as we prepare to welcome back international visitors, we are confident that together with MMGY Hills Balfour we will accentuate the visibility of the destination and remind consumers that Mauritius remains the dream holiday destination. Our aim is to develop together an integrated PR, marketing and social media strategy for Mauritius, through a data-driven and research-oriented approach combined with compelling storytelling to strengthen brand affinity. This will ensure the level of confidence and trust in the destination to ultimately increase the intent to visit Mauritius from the UK market. Our commitment and engagement to the safety of our guests and our people; and detailed attention to the quality of the destination’s experiences remain our key attributes as we work towards the island’s reopening strategy.
Amanda Hills, president, MMGY Hills Balfour, commented: “We are thrilled to continue and grow our successful partnership with MTPA and support its mission to rebuild travel and tourism from UK in 2021 and beyond. With 62% of Britons planning to book a holiday in the next six months, coupled with a strong desire to indulge their pent-up wanderlust with bucket list trips, Mauritius is poised for a successful comeback. We look forward to curating impactful campaigns that educate, encourage and welcome visitors to return to this incredible Indian Ocean destination.’
For more information on Mauritius visit: www.tourism-mauritius.mu/en-uk
For further press information please contact:
Mathu Premaruban, associate director [email protected]