San Francisco and Santa Monica

San Francisco and Santa Monica familiarisation trip

San Francisco Travel Association and Santa Monica Travel & Tourism, in partnership with Visit California, Monterey County CVB and United Airlines, hosted a Product Manager FAM trip to California last month.

It was both CVB's first UK FAM since the pandemic and it was widely agreed that it was a huge success and attended by Elegant Resorts, Bon Voyage, Prestbury Worldwide Resorts, Scott Dunn, American Sky and American Affair.

Itineraries focused on the outdoors, experiences and high-end products and highlights included Jeep tours, a live show at Club Fugazi, kayaking in San Francisco; a Vintage rally car from Monterey to Carmel by the Sea, and bike rides along the Marvin Braude Bike Trail and yoga on the beach in Santa Monica

We're excited to continue the momentum with these key tour operators and refine their programmes, ready to capture the current strong UK demand.