Hills Balfour Team

Creatively minded? Undeniably.
Strategically savvy? Indisputably.
Passionately people-centric? Eternally

Meet the creative problem solvers behind the HB brand.



Amanda Hills
Amanda Hills President Having grown up in Bermuda and then Saudi Arabia, travel is clearly in Amanda’s DNA - and so it was only natural that she studied Business Studies and Travel and Tourism. Amanda went on to spend over ten years in product and marketing with one of the UK’s largest tour operators before pursuing a career in transport where she headed up the global marketing efforts for the highly prestigious Eurotunnel brand.

Amanda then went on to create Hills Balfour Group, and is today an active committee member of an exceptional global network of like minded thinkers.
Caroline Moultrie
Caroline Moultrie EVP & Managing Director Caroline joined Hills Balfour in September 2019. Having previously worked as the Executive Vice President of the World Travel & Tourism Council (WTTC) Caroline has over 25 years experience in Travel & Tourism. During her tenure at WTTC she worked to raise awareness of Travel & Tourism into governments as one of the world's largest industries, generating over 10 per cent of world GDP.

Prior to WTTC, she served as Group Marketing and Commercial Director for Manchester Airports Group, and was responsible for Marketing as well as Airline Negotiations and Network Planning.
Maureen McGrory
Maureen McGrory Executive Consultant From cutting her teeth overseas and in the UK with International Leisure Group, Maureen continued to progress her HR career within the travel industry, including startup operations such as Sunworld and TV Travel Shop, before moving into media and publishing. Having set up and managed the HR policies and strategy in the early days of Hills Balfour as a member of the board, she recently re-joined the company in the summer of 2017 in the capacity of Executive Consultant.
Anthony Dalton
Anthony Dalton EVP & Managing Director – Dubai Despite Ant’s youthful looks he has worked for an emotional 20 years in some of the most awarded and bravest creative agencies across the UK, Australia and Middle East. Shooting Branson in spa baths, Tiger on pool decks, and re-imagining the Louvre. A failed Welsh rugby wannabe, Ant still believes he could win the 6 Nations one day.
Samuel Hancock
Samuel Hancock SVP & Associate Director Raised on a farm in South Africa, Sam grew up to appreciate the outdoors and travel. Before joining Hills Balfour, Sam started his career in marketing and representation, focusing on the African market. Sam joined Hills Balfour in 2010 as an Account Manager and now heads up a large team working on an exciting mixture of accounts. Aside from work, Sam is a very keen sports fan and also plays a number of sports in his spare time.
Rosina Bradshaw
Rosina Bradshaw SVP & Associate Director Rosina is the epitome of Hills Balfour. In 2008 she joined the company as an intern and has progressed up through the ranks working on a number of high profile tourist boards and new business pitches as an instrumental player in the sales and marketing team. It’s quite clear, she has Hills Balfour running through her veins.
Mathu Premaruban
Mathu Premaruban SVP & Associate Director Mathu is a luxury travel and lifestyle specialist with a particular interest in hotels. In 2016 she joined Hills Balfour to help set up and run the luxury division, HB Luxe. When her head isn’t buried in the broadsheets and glossy magazines, she’s on the hunt for the best culinary experiences around the world.
Rhys Powell
Rhys Powell Vice associate Prior to joining Hills Balfour, Rhys spent 10 years working for tour operators within various marketing, product and sales roles. In 2010 Rhys joined the Hills Balfour sales and marketing team and focused on developing and implementing exciting creative campaigns. Outside of work, he’s an avid painter and has even sold his art in galleries.
Ava Mehta
Ava Mehta Senior Account Director Prior to joining Hills Balfour, Ava worked at a luxury London-based tour operator specialising in USA Product and Marketing. In 2015 she joined the team at Hills Balfour making her way up the ranks. To date, she has worked on delivering an impressive and diverse array of tour operator and trade media campaigns, high profile consumer campaigns and both consumer and B2B events. Ava's passion for travel stems from having family all over the world and when she is not travelling, can be found exploring the world's cuisines in London's restaurants.
Daniela Resenterra
Daniela Resenterra PR Senior Director Daniela started out in newspaper advertising but owed to her Italian routes, her ambition was always to work in travel. In 2009 after working in Hong Kong she joined Hills Balfour as a PR Account Executive quickly making her way up the ranks while working on an impressive assortment of accounts in Europe, Africa and South America. To date she’s worked across a range of exciting campaigns and PR stunts from launching new online travel platforms in the UK market to building famous landmarks out of lego.
Hamish Reid
Hamish Reid MICE Director As the youngest recipient of the M&IT Personality of the Year Award in 2009, it’s safe to say that Hamish is passionate about the MICE Industry. With over 20 years of business events industry experience, Hamish now heads up the Hills Balfour MICE team. He enjoys helping destinations position themselves to their full advantage by promoting more than just their facilities.
Jane Dawkins
Jane Dawkins SALES & MARKETING ACCOUNT DIRECTOR Jane started out as an overseas resort rep for TUI, spending her early career working ski and summer seasons in Europe and the USA. Having been with Hills Balfour for over a decade, Jane offers wide-ranging travel industry and campaign experience with extensive tour operator contacts in luxury and cultural sectors across the Middle East, USA and Europe. When not in the office she can be found on the slopes or afloat in a bay somewhere…
Lucy Campbell
Lucy Campbell Content Director Raised in Africa and Hong Kong, Lucy first came to London to do a Psychology degree. After working in Australia, she settled back in London with her children and became a pioneer parent blogger. At Hills Balfour, she brings her creative touch to assist on social media programmes, online/offline campaigns and the company website.
Niamh Walsh
Niamh Walsh VP & Vice Associate
Tryphavana Cross
Tryphavana Cross SALES & MARKETING AND PR ACCOUNT DIRECTOR Over the course of her career Tryphavana has held numerous positions in travel PR and sales and marketing in Ireland working across tourist boards, airlines and cruise lines. Having lived in Australia and being married to an American, she has a passion for all that is travel and enjoys playing basketball and running when not in the office.
Jason Dawes
Jason Dawes Planning Director A communications veteran, Jason was adidas Group’s first Global Head of Media, a founder of Naked Communications Amsterdam, and has lived and worked in US, Europe, Middle East and Asia. Jason’s a closet mod, has numerous vintage Vespas and was at The Jam’s farewell gigs every night at Wembley Arena. He also has only twenty haircuts left.
Belinda King
Belinda King Group Account Director Never without her big Aussie smile, Belinda has led clients who are located all around the world. As once a client herself, she has launched a radio station, rebranded a publishing house and staged a rock concert. An eternal optimist who is fond of fairytales and disco, Belinda lives in a bubble of positivity.
Pierre Van der Merwe
Pierre Van der Merwe Creative Director An award-winning, conceptual storyteller, Pierre created campaigns from Abu Dhabi to Zurich, and everywhere in between - including the world’s first interactive TV ad. His own life stories are questionable though – from dodging bullets, sharks and a lightning strike, to getting lost in the Alps – and considers himself a conqueror of markets, hearts and minds. The beard is optional.