Hills Balfour
Nathan Outlaw at Dubai's top table

Nathan Outlaw at Dubai's top table, Burj Al Arab

ANNOUNCING NATHAN OUTLAW AS HEAD CHEF AT MAHARA

Challenge:

As Burj Al Arab continues to reclaim its rightful place at the top table of Dubai’s upscale social scene, its flagship restaurant, Al Mahara was able to confirm that celebrated British Chef, Nathan Outlaw, was taking the reigns in the kitchen and a new brand mark was needed.

 

Solution:

A full naming and brand mark exploration was undertaken to consider the balance required between the known and loved Al Mahara and the new fresh face of Nathan Outlaw who himself has a world class reputation, having recently been voted Best Restaurant worldwide. A balance was struck by incorporating Al Mahara as a new venue within the Outlaw portfolio to ensure a sense of occasion at the opening, which included a full interior refurbishment.